Puck

Thanks to all who attended the social media workshop at the WSU Puyallup R&E Center on July 31. This post’s for you! However, a disclaimer: the opinions on this site are my own, so proceed beyond this post at your own risk.

Basically, this is a (fairly random) collection of links to stuff I’ve found intriguing in the past couple of months.

Facebook is for photos of the kids, Twitter for blurting out pearls of marketing wisdom to his 613 followers, Linkedin for electronic schmoozing with potential business partners, Myspace for teenagers and rock bands.
– Winston Ross on examiner.com – via his blog

Designing a social media strategy – this is something I’ve tried to empashize as critically important in our workshop. For more information about designing media strategies, check out this article in the Harvard Business blog by David Armano. Armano is something of a visual thinking and business design guru. He write about social media, among other things, on his blog.

Your PC is a Web server? A Flickr server? Your own private YouTube? Outrageous! But possible with the new version of Opera. It’s called Unite and could change the way we think about running servers. I mean, do we really need expensive IT people telling us what we need? Then again, Unite might not anything at all for the simple reason that most people don’t even know there’s an alternative to Microsoft’s browser (there is! and it’s great!), much less an even cooler alternative called Opera.

Social bookmarking – I wonder if you’ve ever been in the jam I used to get myself into. I’m on the road with my personal laptop, and a site I really want to check out is bookmarked on my work machine. If only I could remember the URL…. Or, better, if only there were a way to save my bookmarks in a way that I could get at them from anywhere. This is old news, but there’s lots of cool, Web-based tools (free ones, at that) at your disposal for just such organizational tasks. I use delicious to keep my bookmarks organized, accessible from anywhere – and in a place where I can also share them with others. (In case you’re wondering, yes you can tag bookmarks as private with delicious, as you can with any other social bookmarking tool.)

Presentation design tools – my friend and colleague Jayme Jacobson, a smart and creative user of all sorts of social media, recently sent me this event invitation. I really like this piece, as it uses both marketing savvy and the technological medium of its intended audience to create an interactive piece that is as much fun as it is engaging and though provoking. The tool Jayme uses here is called Prezi – and you can use it, too, as it is a free, Web-based, social media presentation builder. I also like animoto, a free tool for making music videos from still images. Here’s a short piece I made in about five minutes, just so I could show you what animoto can do. I’d be totally remiss if I didn’t at least mention Flickr, pretty much the benchmark of photo sharing sites. Here’s mine and Karen’s photostream.

Multimedia storytelling – this is something I hear from folks in Extension all the time: I want to tell my story (“promote my program”) with video, with podcasts, with all these cool things. Help me, Brian! OK! Read this piece first, though, OK? The client-to-creative pro relationship demands a lot of both parties. That, I think, is contrary to a widespread belief which holds that the client can simply sit there and say, Not that…. until she’s satusfied. Sorry, it doesn’t work that way! Active engagement is needed from both parties, so check out the above link for a quick run down of what it takes to create a cool online experience using social media tools.  And then let’s talk!

We don’t need no stinking professionals! Just in case I’ve empowered you so much that you feel you can take on anything, have a look at a these sites. They’re good reminders that creative professionals do indeed earn their money – and these sites are a hill o’ fun, too. Your Logo Makes Me Barf – I laugh every time I visit this site because, of course, we see stuff like this all the time. We also see Web site that suck pretty much everyday, too. And just to keep myself humble, here’s a site about Thomas Edison, clearly designed by pros, that really sux – it looks great, but is totally unusable.

I’ve been pretty hard on Twitter today, so last but not least, here is a blog post that collects some really creative things people have done with Twitter. Note that none of these things is really very Twitter like! And because I’m going to marry a gardner, here’s an application that let’s your plants send you a tweet when they need water. Go figure….